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Case Study | App Redesign

Redesigning Craigslist Events

This case study explores the redesign of a vertical within the Craigslist platform. I chose to explore the Events vertical, as I found that compared to competitors, Craigslist lacks engagement and clear call-to-actions that streamline the event ticket purchase process. In addition, Craigslist has not included the events calendar on their app. 

My concept was to create a friendly, playful and approachable app for users of all ages to quickly access event information when needed.


Fall 2020 (10 weeks)




Product Designer, UX Researcher

Project Methods

  • User Survey > Research Findings

  • Journey Map

  • User Flow

  • Lo-fi Wireframes

  • Hi-fi Design

  • Prototyping

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