Craigslist Events Analysis

This case study explores the redesign of a vertical within the Craigslist platform. I chose to explore the Events vertical, as I found that compared to competitors, Craigslist lacks engagement and clear call-to-actions that streamline the event ticket purchase process. In addition, Craigslist has not included the events calendar on their app. 

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My concept was to create a friendly, playful and approachable app for users of all ages to quickly access event information when needed.