Case Study | Web Design
Art in Touch
This website was created in collaboration with other designers in the Wix Playground Academy for Art in Touch, a nonprofit organization founded by a group of art professionals in New York City with a simple mission: donating protective gear to hospitals.
Previously, Art in Touch has been finding donors and volunteers through social media and their personal network. With their new website, they can reach a broader range of potential donors and volunteers.
Date
Summer 2020
Tools
Sketch, Figma, Wix Editor
Team
Allison Yick, Emily Zhao, Lucie Bolé, Sejin Park
Our main goal as designers was to find a way to visually express the human and artistic aspects of Art in Touch.
As the pandemic is a global crisis, we kept their website's visual identity race and gender neutral. To achieve this, we used hands as a way to show without saying, to express actions, and to make a statement.
Low-fidelity sketches to high-fidelity wireframes to final design.
How did we get here?
At the start, each designer took the first week of the project to create a website design proposal for the client. The process began with lo-fi sketches, to hi-fi wireframes, and then designing our homepage designs.
The concept for my design was to create something impactful while keeping the human and “in touch” aspect through bold colours and typography, and a less structured layout to create an organic flow of content.
Post Design Pitch
After presenting our design proposals to the client, they chose to move forward with my teammate Lucie's design, while keeping some aspects of my design, such as adding more images in the homepage to emphasize the impact of their mission.
